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Newsletter - Happy National Farmers Market Week

This week is National Farmers Market week (read the USDA news release), so I'm sharing some marketing ideas and resources.

Prior to joining UMN Extension, I worked on a farm in Winona County.  During that time, I spent a season selling (mostly) fruit and (some) vegetables at the Winona Farmers' Market, I really enjoyed it.

Obviously, after just one year I'm not the professional marketer that many of you are, but here are the strategies that worked well for me;
  • The advice "pile it high and deep" is sound
  • Vary the height of product displays
  • Clearly display prices
  • Smile and say hello to EVERYONE that passes
  • Get to know and support your fellow vendors
  • Have fun
For more ideas on display, The Art & Science of Farmers’ Market Display (UVM Extension) has some great ideas.

Other marketing resources

In each newsletter, we list "additional resources" at the bottom.  Among them, is the UMN Extension Community and Local Food Resources.  Within this site, there's a great section on marketing local food.  There's an excellent list of resources, take a look.  

Some of my favorites on the page are;

Marketing local food:  Start with this manual, it's great and has a MN focus.  From MISA, 

Marketing strategies for farmers and ranchers:  Shorter, similar to "Marketing local food".  From ATTRA.


Hope it's a good week at the market for vendors and customers alike.

That’s all for this week, have a great weekend!


P.S. Feel free to share this using the options at the top of this page.

Additional resources
UMN Extension Crops Website & Calendar of Events