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Newsletter - Happy National Farmers Market Week


This week is National Farmers Market week (read the USDA news release), so I'm sharing some marketing ideas and resources.

Prior to joining UMN Extension, I worked on a farm in Winona County.  During that time, I spent a season selling (mostly) fruit and (some) vegetables at the Winona Farmers' Market, I really enjoyed it.

Obviously, after just one year I'm not the professional marketer that many of you are, but here are the strategies that worked well for me;
  • The advice "pile it high and deep" is sound
  • Vary the height of product displays
  • Clearly display prices
  • Smile and say hello to EVERYONE that passes
  • Get to know and support your fellow vendors
  • Have fun
For more ideas on display, The Art & Science of Farmers’ Market Display (UVM Extension) has some great ideas.

Other marketing resources

In each newsletter, we list "additional resources" at the bottom.

Marketing local food:  Start with this manual, it's great and has a MN focus.  From MISA, 

Marketing strategies for farmers and ranchers:  Shorter, similar to "Marketing local food".  From ATTRA.

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Hope it's a good week at the market for vendors and customers alike.

That’s all for this week, have a great weekend!

Jake

P.S. Feel free to share this using the options at the top of this page.

Additional resources
UMN Extension Crops Website & Calendar of Events

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